1. The Origins of a Rebel with a Cause Founded in 2002 by husband-and-wife duo Jennifer and Tony Artur in New Jersey, A Beautiful Life Brands (ABL) emerged from a collision of two worlds: Jennifer’s decade-long career in luxury beauty (including stints at Frederic Fekkai and her own salon empire, JA Studios NYC) and Tony’s rock-and-roll sensibilities…
Who is Abdulla Ajmal? Third-Generation Leader of a Fragrance Empire Abdulla Ajmal is the Chief Executive Officer (CEO) of the globally renowned perfume brand Ajmal Perfumes. As the first member of the third generation to lead the company, he is both a guardian of traditional perfume craftsmanship and an innovator driving the brand’s globalization. Under…
How can a bathing ape inject street culture into a perfume bottle and conquer global trendsetters? This is not just a story about perfume, but about how a brand extends its unique street culture genes to the olfactory realm, thereby securing a place in the global fashion landscape. A Bathing Ape’s (BAPE) fragrance series is…
Forget mass-produced fragrances. Step into the world of Aaron Terence Hughes – the independent British perfumer shaking up the industry with hyper-concentrated natural perfumes, a strict vegan philosophy, and bold creativity. His story, from a flower farm in Cornwall to global acclaim among fragrance connoisseurs, is fueled by an obsessive pursuit of the pure power…
Are you tired of your perfume disappearing after just a few hours? If you seek a truly long-lasting, layered fragrance experience, Arabian perfumes (Attar or Mukhallat) may be the answer. However, simply owning these precious fragrances is not enough—mastering the art of application is the key to unlocking their extraordinary longevity. This guide will delve…
The Allure of Arabic Perfumery for Americans Are you tired of those familiar scents that fade away after just a few hours? If you crave a truly unique, profound, and lingering fragrance experience that stays with you long after you’ve left, the world of Arabian perfumes is waiting for you. This is not just perfume;…
Over the past few years, Arabic perfumes have gradually moved from being a regional niche category to gaining recognition among fragrance enthusiasts worldwide. In the United States, in particular, an increasing number of consumers are trying perfumes from the Middle East and even viewing them as a new symbol of luxury. Why are Arabic perfumes…