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A Beautiful Life Brands: Where Rock & Roll Edge Meets Natural Luxury in Fragrance

1. The Origins of a Rebel with a Cause Founded in 2002 by husband-and-wife duo Jennifer and Tony Artur in New Jersey, A Beautiful Life Brands (ABL) emerged from a collision of two worlds: Jennifer’s decade-long career in luxury beauty (including stints at Frederic Fekkai and her own salon empire, JA Studios NYC) and Tony’s rock-and-roll sensibilities…

A Bathing Ape Fragrance: The Olfactory Art of Street Fashion
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A Bathing Ape Fragrance: The Olfactory Art of Street Fashion

How can a bathing ape inject street culture into a perfume bottle and conquer global trendsetters? This is not just a story about perfume, but about how a brand extends its unique street culture genes to the olfactory realm, thereby securing a place in the global fashion landscape. A Bathing Ape’s (BAPE) fragrance series is…